The Founders' Story
meia.dúzia® flavors of Portugal is an innovative concept that stands out globally in the production of artisanal jams, chocolate creams, sauces, olive pastes, and honey in tubes. This unique project began in 2012, the result of the union of two complementary passions and the entrepreneurial vision of two siblings: Andreia and Jorge.
Andreia and Jorge: The Creative Force Behind Family Innovation
The founders of meia.dúzia®, Andreia and Jorge, have their roots in Outiz-Famalicão, a small and picturesque village in Northern Portugal known for its connection to the wine tradition of the famous Douro Valley. The idea of creating meia.dúzia® emerged during a challenging time, amidst an economic crisis that limited job opportunities. Andreia, a recent graduate in Food Engineering, was seeking a way to express her passion for Portuguese gastronomy, while Jorge, her older brother, who holds a degree in Chemical Engineering and is a passionate painter, was looking for a way to combine his love for art with his technical background.
Jorge, with his passion for painting, brought a unique perspective to the project, drawing inspiration from the paint tubes he used to create artwork. This love for aesthetics and design was crucial in developing the innovative concept of meia.dúzia®. Together with Andreia, he combined their passions for gastronomy and art to create a new way of presenting food products. The idea of using tubes similar to those used for paint to package jams and other food products resulted in a perfect blend of functionality and aesthetics, transforming each package into a true work of art.
The Mission of meia.dúzia®
The mission of meia.dúzia® is to surprise and delight the world with a truly original and innovative concept. Each tube is a tribute to the rich and varied Portuguese gastronomy, offering a palette of flavors that celebrates the traditions and ingredients of each region of Portugal. The vibrant colors of the tubes represent the diversity of local fruits and ingredients, turning each product into a sensory experience that is both visual and flavorful.
The family-owned business combines tradition with innovation, bringing the best of Portuguese cuisine to a global audience in a sophisticated and unconventional way. With each tube of meia.dúzia®, you are not just enjoying a high-quality product but also becoming part of a story of passion and creativity that started in the founders' garage and expanded to the international market.
The Evolution and Legacy
Since its creation, meia.dúzia® has continued to evolve, expanding its product range and solidifying its presence in the global market. The founders' commitment to quality and authenticity is evident in every detail, from the selection of ingredients to the innovative design of the packaging.
The passion for Portuguese gastronomy and art is at the heart of each product, and the story of Andreia and Jorge is a testament to the power of creativity and perseverance. By exploring the flavors of meia.dúzia®, you connect with the rich culinary heritage of Portugal and experience a new way of savoring tradition.
Explore and Savor Portugal
We invite you to discover the world of flavors offered by meia.dúzia® and experience the perfect fusion of tradition and innovation. Each tube is an expression of Andreia and Jorge's passion for Portuguese gastronomy and the arts and an invitation to travel through the flavors and stories of Portugal.
Be part of the Portuguese flavor revolution with meia.dúzia®!
