The Story of meia.dúzia®: A Journey of Passion and Innovation
Since its creation in 2012, meia.dúzia® has stood out as more than just a brand; it is a story of perseverance, innovation, and love for Portuguese gastronomy. Siblings Jorge and Andreia, visionary and passionate entrepreneurs, embarked on a journey full of challenges and triumphs to create a brand that today is synonymous with quality and authenticity. Their journey is a true inspiration for all those who believe that dreams and hard work can transform realities.
The First Steps: From the Garage to Production
The story of meia.dúzia® began humbly but with great aspirations. Jorge and Andreia faced more than a year full of tests and refinements. In every recipe, every flavor, and every production technique, they were in pursuit of perfection. The challenges were many, from finding the ideal filling equipment to adjusting the production process to ensure the uncompromising quality they desired. Their savings were invested in purchasing equipment and adapting their parents' garage, a space of just 20 m², which became the birthplace of meia.dúzia®.
It was in this garage that everything began to take shape. The siblings' passion for what they were doing and their determination to maintain the essence and quality of the products were palpable. Every challenge overcome was a victory, and every small achievement was a step toward the dream of creating something truly special.
Innovation and Portuguese Identity
meia.dúzia® is not just a brand; it is a celebration of innovation combined with a deep appreciation for Portuguese tradition. From the beginning, Jorge and Andreia focused on creating products that stood out for their originality and quality, while maintaining a strong connection to their roots. Breaking away from traditional packaging and investing in new methods and revolutionary designs were bold steps that proved to be successful.
This innovative approach did not go unnoticed. Recognition came early and in many forms, with awards and distinctions that celebrated not only the quality of the products but also the creativity and vision of the brand.
Milestones in the Brand's History
The journey of meia.dúzia® is filled with milestones that attest to the brand's success and innovation. Among the key highlights are:
- Winner of the 9th Poliempreende IPVC Norte (2012): This award marked the official start of meia.dúzia®'s journey, recognizing the brand's potential and innovation.
- Finalists in the Acredita Portugal Entrepreneurship Contest (2013): The brand stood out for its creativity and innovative approach.
- Winner of the 5 Years of Life: A Successful Business Contest (2013): This award, promoted by the Youth Foundation and Mar Shopping, celebrated the opening of meia.dúzia®'s first official store.
- Entrepreneurs of the Year (2014): Recognition by the prestigious Dinheiro Vivo, Jornal de Notícias, and Diário de Notícias for the brand's excellence and innovation.
- First Store in Downtown Porto (2015): A significant milestone representing the brand's physical expansion.
- Winners of the Mercúrio Award (2017): Best national retail store, a testament to excellence in service and presentation.
- First Store in Downtown Lisbon (2022): Opened meia.dúzia®'s first permanent store in Lisbon!
These are just some of the many moments that highlight meia.dúzia®'s growth and success. The brand continues its journey, opening new stores and expanding into new markets.
meia.dúzia®'s excellence has transcended borders and earned international recognition with a series of prestigious awards. These accolades not only attest to the quality of the products but also to the brand's innovation and commitment to excellence. Among the international awards received are:
- Awards at the Salón de Gourmets
- Awards at the ITQI Awards
- Awards at the Great Taste Awards
- RedDot Awards
These awards are a reflection of meia.dúzia®'s ongoing commitment to quality, innovation, and authenticity. Discover all the brand's awards here
A Global Presence
Today, meia.dúzia® is not just a well-known name in Portugal, but a brand with a global presence. meia.dúzia®'s products are available in over 20 countries and on 5 continents, including major markets such as the USA, the UK, France, Germany, and Japan. International expansion is a testament to the universal appeal and quality of the brand's products.
The Future of meia.dúzia®
The future of meia.dúzia® is as promising as its past is inspiring. With a solid foundation of success and innovation, Jorge and Andreia continue to lead the brand with a clear vision: to maintain the excellence of the products, expand into new markets, and continue to celebrate Portugal's rich tradition through innovation.
meia.dúzia® is more than just a brand; it is a symbol of how passion, dedication, and vision can turn a dream into reality. The story of siblings Jorge and Andreia is proof that with hard work and determination, it is possible to overcome obstacles and achieve success while staying true to their roots and values.
We invite you to explore the world of meia.dúzia® and discover the unique and innovative flavors that make our brand a reference in the world of gastronomy. Join us on this exciting journey and celebrate with us the passion for excellence and innovation.
Celebrating Authenticity
The story of meia.dúzia® is a powerful testament to how big dreams can come true with hard work, passion, and a clear vision. From a small garage in Portugal to an internationally recognized brand, the journey of siblings Jorge and Andreia is a shining example of success and innovation. As we continue to expand and innovate, we invite you to be part of this exciting journey, celebrating the excellence and authenticity of meia.dúzia® in every product we create.
