Sustainability at meia.dúzia®: Commitment to the Future
meia.dúzia® is more than just a jam brand; it's a reflection of an unwavering commitment to sustainability and respect for the environment. From selecting raw materials to delivering products to consumers, every step of the process is carefully thought out to minimize environmental impact.
Sustainability as a Pillar of Our Identity
Since the founding of meia.dúzia®, sustainability has been a central concern. As the world awakens to global environmental challenges, we recognize the importance of adopting practices that promote a greener, healthier future. This commitment is not just a trend but an integral part of who we are and how we operate. Our mission is to create flavor experiences that not only delight the palate but also respect the planet.
Organic Farming: The Foundation of Quality
The quality of our jams begins with the selection of ingredients. Most of the fruits we use, such as blueberries, blackberries, and even aromatic herbs, come from local producers who practice organic farming. This type of agriculture is crucial for reducing environmental impact, as it avoids the use of pesticides and chemical fertilizers that can contaminate soil and water resources.
Additionally, many of our ingredients are classified as PDO (Protected Designation of Origin) or PGI (Protected Geographical Indication), ensuring not only their origin but also their superior quality. Organic farming not only improves product quality but also supports agricultural practices that are kinder to the environment and promote biodiversity.
Artisanal Production and Energy Efficiency
The artisanal production method of meia.dúzia® is a conscious choice that goes beyond respecting tradition. This method allows us to have greater control over the production process, ensuring that each jam meets our high-quality standards. Manual production, unlike highly mechanized industrial methods, consumes less energy, contributing to the reduction of carbon emissions.
One of the great benefits of artisanal production is the minimization of waste. The organic waste generated from the production of our jams is repurposed in agriculture, closing the production cycle sustainably. This not only reduces waste but also contributes to soil fertility, benefiting future crops.
Recyclable Packaging: A Sustainable Design
Sustainability extends to our packaging as well. meia.dúzia® jams are packed in aluminum tubes, a choice that is often questioned but has a strong ecological foundation. While the tubes cannot be reused like glass jars, aluminum is a material that can be recycled infinitely without losing its quality. This recycling process is much less energy-intensive compared to producing new aluminum, saving up to 95% of the energy required for the original production.
The cap of the tubes is made of recyclable plastic, and the outer cardboard packaging can be recycled in the blue bin. Every element of the packaging was chosen with recycling in mind, ensuring that the environmental impact is as low as possible.
Aluminum, in particular, has significant advantages when it comes to sustainability. Recycling aluminum contributes to reducing landfill waste and saving electricity. Additionally, the aluminum recycling process helps promote greater ecological awareness among consumers, encouraging broader recycling practices.
Waste Reduction and Reuse
At meia.dúzia®, we believe that sustainability should not be limited to the production process but should encompass the entire value chain. Waste is a critical concern, which is why we have implemented several practices to ensure that waste is minimized and, whenever possible, reused.
The organic waste generated during jam production is composted and used as natural fertilizer on our farm. This cycle not only reduces waste but also improves soil quality and supports sustainable agricultural production. By reusing production waste, we are able to close the production cycle in a way that promotes sustainability at every stage.
A Brand Committed to the Planet
Sustainability is not just a buzzword for meia.dúzia®; it is a fundamental principle that guides all our actions. From organic farming and artisanal production to recyclable packaging, every aspect of our business has been carefully designed to minimize environmental impact.
Through responsible practices and a continuous commitment to sustainable innovation, we are creating products that not only delight our customers but also help preserve the planet. meia.dúzia® is proud to be a brand that consumers can trust not only for the quality of its products but also for its commitment to sustainability.
We invite you to join us on this journey by making choices that are better for you and the environment. Together, we can make a difference.