The packaging prominently displays the image of the Rooster of Barcelos, an emblematic figure that symbolizes Portuguese identity. More than just a visual representation, the Rooster is an icon of good, originating from a centuries-old legend that transcends generations. The intriguing narrative tells the story of a man condemned to the gallows whose life was miraculously saved by a rooster who crowed after his death, thus proving his innocence. This Rooster is known as the Rooster of Barcelos, in honor of the Portuguese city where the legend took place.
The packaging, made of cardboard, serves as a vehicle to preserve and present the Rooster of Barcelos. The choice of cardboard as a material highlights practicality and environmental concern, providing a light and sustainable packaging. The image of the Rooster, printed on the card, not only visually represents Portuguese tradition and culture, but also communicates the fascinating story behind the symbol.
In this way, the cardboard packaging not only protects the contents, but also acts as a portal to Portugal's rich cultural heritage, highlighting the Rooster of Barcelos as an enduring symbol in practical and environmentally friendly packaging.