The Pack 3 packaging features the Madeiran Hood, an iconic cap that dates back to the 18th and 19th centuries, originating in the Madeira region. This accessory is a descendant of medieval caps and Portuguese hoods, having originally played the role of protection against weather conditions, such as rain and sun.
Over time, the Madeiran Hood evolved to become a traditional emblem, currently being used mainly as an adornment.
This accessory has become indispensable in the typical Madeiran costume, standing out as a distinctive element of local culture. In addition to its original function as protection, Madeiran Hood gained symbolic and cultural importance, being an element of connection with the region's past traditions. Its presence on the packaging highlights the historical and cultural richness of the product, providing consumers with a connection with Madeiran heritage and identity.
It is worth mentioning that Madeiran Hood also gave rise to the popular expression "tuck the hood", which became known in Portuguese slang, adding even more value and meaning to the product. By purchasing Pack 3, consumers not only receive an item of aesthetic value, but also a piece that carries with it a rich history and an important cultural legacy.